By Tara McKenna
It’s almost Plastic Free July! Plastic Free July is the global social movement that helps people become part of the solution to the plastic problem by participating in the challenge to give up single-use plastics for the whole month of July.
If PFJ is new to you, then read this blog post: Are you Ready for Plastic Free July? This Movement has gone Global, and its Founder Shares the Story
Plastic pollution remains a truly global problem, affecting communities around the world. Despite our careful sorting, collection and recycling efforts, plastic is everywhere - from the deepest oceans to the summit of Mount Everest.
On March 2, 2022, the United Nations Environment Assembly agreed to create a historic global treaty to end plastic pollution in a landmark agreement. A shift that the UN says could reduce the volume of plastics entering oceans by over 80% by 2040; reduce virgin plastic production by 55 per cent; save governments US$70 billion by 2040; reduce greenhouse gas emissions by 25%; and create 700,000 additional jobs – mainly in the global south.
The theme of this year’s Plastic Free July ‘Turn the Tide, one choice at a time’ celebrates the collective impact of millions across the world choosing to refuse plastics.
From governments and brands committing to design a better circular economy to individuals making choices in their daily lives, we know this groundswell of action is driving regulation and legislation at a global level.
“Ending plastic pollution has never been more of a focus. Every choice we make in our own lives to reduce our plastic waste makes a difference, it sends a message and helps builds momentum - turning the tide on plastic pollution.” - Rebecca Prince-Ruiz, Founder and Executive Director of Plastic Free Foundation
“By focusing on avoidance, Plastic Free July offers everyone, wherever they live, a way to make a difference and stop plastic pollution from leaking into the environment and impacting communities.”
“Together, we have already avoided 2.1 million tonnes of plastic waste, including millions of single-use drink bottles, coffee cups, packaging, straws and plastic bags.”
Ahead of the 2022 challenge, Plastic Free July has new resources for individuals, business and schools to be part of the solution:
Changemaker Manifesto – FREE resource for anyone who wants to drive momentum towards ending plastic waste in their own community
Schools program – FREE resource for school staff, students, and parents to get involved with Plastic Free July in a fun and engaging way.
Corporate membership – For a nominal fee, the membership enables businesses to take part in the challenge and provides tools and resources to involve everyone in the organisation.
Plastic Free July is a month of global action that everyone can take part in, and tailor to get their own community. Over 100+ million people are making the switch to durable reusable items, avoiding packaging, and reducing waste in their own lives.
This community action sends a clear message to businesses and governments that it is time to end plastic pollution!
Register for Plastic Free July here.
Information in this blog post was provided by the Plastic Free July – June 2022 press release.